Avoid These MLS Mistakes
“Clear Cooperation” mandates the listing must be submitted to the MLS within one business day of any form of advertising. Signage and social media is advertising.
MLS RULE – NO Branding of photos or video on the MLS
The MLS does not allow any branding on the MLS at this time. This includes company signage in photos, company names, logos, contact info imprinted in mapping or on video. The MLS does not restrict branding elsewhere, just on the MLS.
MREC RULES – Concerning social media and advertising
Our MLS does not list “Coming Soon” properties. Consequently, we have no rules regarding “Coming Soon” listings. However, MREC has requirements concerning “Coming Soon” properties. To promote a “Coming Soon” property on social media/advertising, you must have a signed listing agreement with the seller before any type of promotion. If not, you are breaking an MREC rule. The same is true if you are the REALTOR-owner of the property. You can promote a “Coming Soon” property if you have a signed contract and are following MREC advertising guidelines. For questions or complaints about “Coming Soon” announcements/advertising contact the agent or MREC.